We are aware of the importance of coordinated and planned communications, both inside and outside the company.
Strategic planning in communication requires analysis of company structure and procedures, in order to align all communication efforts effectively.

Knowledge -> Thinking -> Action -> Measurement (Knowledge)

The logic sequence in communication planning:

1. What to say and what not to say? (message)
2. Why say it? (objective)
3. To whom? (audience/public)
4. When to say it and when not to say it? (opportunity)
5. Where to say it and where not to say it? (means/media)